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Steven Penkevich

Bio

I am a graduate of Concordia University St. Paul with a BA in Marketing and a 4.0 GPA. From an early age, I have been obsessed with the publishing world and have spent my life in pursuit of working within the field. I have worked for literary journals, been a top Goodreads reviewer, and even curated my own poetry art project with installation pieces around town (@poe_a_tree). I currently work in an independent bookstore where I developed and maintain their social media.

Home: About Me

Relevant Experience

Background & Expertise

Bookseller and Marketing Strategist, Reader's World Bookstore

Sept 2018 - Present

  • Operate our social media via Instagram and Facebook, watch our storefront, and complete store marketing initiatives.

  • Help curate our book selection and ordering, study in-store and industry trends.

General Submissions Reader, Brave Voices Magazine

Feb 2019 - Present

  • Read submissions for poetry, short fiction and creative non-fiction and select which to pass on to the head editor.

Children's Team Lead, Barnes and Noble

Nov 2012 - May 2016

  • Organized and ran all the children’s activities, including a very successful weekly summer craft series. Kept up the department, completing all shelving and E-Planner tasks as well as zoning and general cleaning. Studied store sales trends and adjusted ordering.

  • Provided excellent customer service in helping to locate and recommend books.

Home: Experience

Education

What I’ve Learned

BA Marketing, Concordia University St. Paul

Marketing Major. Returned to school to pursue a degree in marketing with an emphasis on social media and data analytics. Graduated with a 4.0 GPA.

Sept 2017 - May 2019

Home: Education

Sample Coursework

Publishing Analytics

Should Coffee House Press publish children's fiction?

A semester-long project using both secondary and primary research--such as questionnaires--to develop a new publishing initiative for Coffee House Press.

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Start-up Publisher

Creating a space for diversity in publishing

A course project creating a business plan for a non-profit children's publisher specializing in diverse representation and multi-media platforming.

Airline Analytics

Identifying a problem through data

A group project for which I was team manager. We identified issues with bird strikes on airlines, created graphic data examples with Tableau, and offered solutions.

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Home: Files

My Skills

Home: Skills
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Social Media

Telling an Engaging Story

I have run the social media for two separate companies for two years. I analyze the viewer metrics and feedback to better cater to my audience and attract more viewers. 

View my work:
Reader's World

Cherry Republic of Holland

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Data Analytics

Analytics Programs

I have extensive knowledge of data analytics software from social media analyzers to Tableau and Hadoop. Sorting through data and discovering connections is a strong talent of mine.

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